Many ED clinics do not display their prices in advance of users completing a medical questionnaire. Some non-UK regulated clinics even go so far as to say displaying prices is actually illegal – this is not true.
The following extract is taken from the MHRA Advertising of medicines: Guidance for consumer websites offering medicinal treatment services:
On the homepage, only indicative prices for a particular medical condition may be provided, for example, “Erectile dysfunction treatment – £20 for a medical consultation, £50 for an initial course of 4 tablets.” Any mention of prescription only medicines on the home page is likely to be considered as advertising of prescription only medicines to the public. A factual list of prices for available treatments and/or pack sizes may be provided on pages other than the home page. The price list should not include product claims or actively encourage viewers to choose a product based on the price.
It is part of good medical practice for doctors to inform patients of the cost of private (non-NHS) treatment. Click here for price comparison of Viagra, Cialis and Levitra from UK regulated online clinics.